The Story of Sports City USA

Watch how Frisco went from a small town in North Texas to the home of the biggest sports organizations on the planet, including the Dallas Cowboys and the PGA of America. Here’s the story, told by the people who worked together to build something special.

Featured Interviews

The Starting Lineup

Dude Perfect

Sports and Comedy Group

Dan Hunt

President, FC Dallas

Derek Sprague

CEO, PGA of America

Jeff Allen

Retired NFL Player, Co-Founder of Cookie Society

Charlotte Jones

Executive Vice President and Chief Brand Officer, Dallas Cowboys

In Sports City USA,

Greatness Grows

Success is nurtured by Frisco’s world-class facilities, elite athletes, dedicated coaches, and passionate teammates working together and cheering each other on. Learn more about our unrivaled sports ecosystem.

WHY FRISCO

Signature Events

Marquee Events in Sports City USA

Every year, the biggest events in sports come to Frisco, including college football championships and bowl games, top-tier tennis, and international gymnastics competitions.

VIEW EVENTS

Dallas Open

After relocating to Frisco, the Dallas Open is now an ATP 500-level tournament and the only indoor championship in the United States.

FIFA World Cup 26™

The biggest tournament in the world is coming to the DFW Metroplex, and Frisco is playing a part in hosting.

WOGA Classic and Valeri Liukin Invitational

An annual gymnastics event bringing together competitors from across the United States and the world.

Dallas Cowboys Training Camp

Every August, players compete for roster spots on America’s Team at The Star, the Dallas Cowboys World Headquarters.

Scooter's Coffee Frisco Bowl

An annual NCAA Division I Football Bowl Subdivision (FBS) college football game played in Frisco since 2017.